In a highly competitive landscape and a weakening customer retention rate, nib knew they needed to find ways to improve their online customer experience and reduce their operating costs.
Once clear on the requirements, DXC started by integrating nib’s Salesforce CRM with Salesforce Marketing Cloud (SFMC) and configuring multiple components.
This project lay the foundations for nib to achieve a truly omnichannel, member focused engagement with next best actions and position their organisation to scale. The project enabled nib team members to easily access their member’s data, create segments and manage their marketing campaigns themselves.
In comparison to previous campaigns, nib now save on average 30% on their marketing campaign execution costs.