The digital economy has up-ended the traditional retail shopping cart. Not only up-ended it, but shrunk it, digitised it and replaced it with an icon at the top right-hand of consumers’ screens.
Customers demand fast access to information and a smooth, easy, personalised experience with each interaction. They expect consistency on any device and across any channel - physical or digital.
Read our white paper to learn the current challenges faced by Australian retailers and why retailers are pursuing digital transformation to stay relevant to customers.