Challenge
In a highly competitive landscape and a weakening customer retention rate, nib knew they needed to find ways to improve their online customer experience and reduce their operating costs.
Solution
Once clear on the requirements, DXC started by integrating nib’s Salesforce CRM with Salesforce Marketing Cloud (SFMC) and configuring multiple components.
Results
This project lay the foundations for nib to achieve a truly omnichannel, member focused engagement with next best actions and position their organisation to scale. The project enabled nib team members to easily access their member’s data, create segments and manage their marketing campaigns themselves.
In comparison to previous campaigns, nib now save on average 30% on their marketing campaign execution costs.
“We recently engaged DXC for a Salesforce Marketing Cloud (SFMC) implementation and were delighted with the process and outcome.”
Josh GriffithsGroup Manager – Marketing Automation, nib Health Funds Limited
