SNAPSHOT
Over the last five years, Frasers Property has embarked upon a series of customer experience projects using its existing on-premise SAP CRM technology and CX applications, combined with SAP’s new generation of mobile-enabled cloud solutions. Frasers Property uses SAP’s Customer Experience applications to deliver industry leading customer service to serve its industrial, commercial and shopping centre customers.
“We set ourselves the objective of delivering the best customer experience to our customers.”
- Sumeer Shoree, General Manager IT and Digital, Frasers Property