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How leaders can harness customer data to improve customer experience

December 21, 2021

A recent survey from Experian found 70% of businesses globally struggle to unlock the true potential of data, leaving many businesses with untrusted data that undermines business innovation and customer interactions.

This eBook outlines key factors organisations should consider when it comes to managing and distributing your customer data across your business, so you can create consistent, seamless experiences across every channel, at every step of the customer journey. It will also share insights from our customers on four factors that are influencing the future of customer engagement. 

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