Frasers Property puts customers first with service improvements across their property business

October 12, 2021

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Over the last five years, Frasers Property has embarked upon a series of customer experience projects using its existing on-premise SAP CRM technology and CX applications, combined with SAP’s new generation of mobile-enabled cloud solutions. Frasers Property uses SAP’s Customer Experience applications to deliver industry leading customer service to serve its industrial, commercial and shopping centre customers.

“We set ourselves the objective of delivering the best customer experience to our customers.”

- Sumeer Shoree, General Manager IT and Digital, Frasers Property

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