Re-imagining marketing to drive more meaningful customer engagements that convert

October 26, 2021

DXC Technology's SAP Practice explores how organisations can better understand their audience, engage customers and deliver on brand promises. Explore the characteristics of meaningful customer experiences and the importance of agility and time to value. Learn from a DXC Technology SAP CX customer use case that took the time to better understand their audience, engage customers and deliver on their brand promises. Hear how through reimagining their Marketing and Sales platforms, and optimising their system's full capabilities this Australian consumer company remodelled their end-to-end customer experience journey and lead management lifecycle to deliver more revenue.

Previous Video
Failing to get a single view of your customer? Customer Data Platforms may be the answer
Failing to get a single view of your customer? Customer Data Platforms may be the answer

To date, businesses have relied heavily upon Customer Relationship Management solutions to address thir cus...

Next Video
Connecting the dots between master data management and digital transformation success
Connecting the dots between master data management and digital transformation success

Digital Transformation is at the top of the strategic agenda for many large organisations making them more ...