In today's data-powered world Consent Management is an essential component of any marketing-led program.
While there are the legalities of ever-evolving privacy regulations and GDPR factors to adhere to, effective consent management will also enhance the customer experience, driving deeper engagement and trust.
Consent goes beyond the simple opt in/out of emails and SMS. Customers expect their preferences to be understood so they have control of their data and can choose the type of content they wish to be served.
In this webinar we share the 7NEWS story, and how DXC Technology helped the Seven Network optimise their consent and preference management to build effective customer engagement journeys with Salesforce Marketing Cloud, for a more personalised and highly targeted customer experience.
