Today more than ever before, the customer is king.
And having been conditioned – some might say spoilt – over the past several years to hyper-personalisation via the growing number of intelligent digital platforms, delivering them the best possible experiences has now emerged as a major competitive differentiator.
Key to this is ensuring you have the right data and systems to underpin every customer interaction. This means having all customer-related data in a single repository, updated in real time, and accessible by business critical systems.
Watch CIO Australia and global IT services consultancy, DXC Technology for the second of this important and timely two-part webinar series ‘Driving business success with true enterprise applications’.
Following on from episode 1 ‘Overcoming barriers to application modernisation with SAP’, this second episode will focus on ‘How to take customer experience to the next level’.
Nicole Parés, ANZ Head of customer business process excellence with beverage giant Lion and Matthew Varone, CX lead with DXC Technology shared how the two companies worked together to implement new technologies and processes that have radically transformed how Lion views and interacts with its many customers, for dramatic results.
Also Alan Hesketh, Principal Advisor with Ecosystm and author of Start Fast: Achieving Rapid Impact From Digital Transformation, discussed some of his CX wisdom acquired as a leading analyst and actual technology practitioner in this space.
During this event you’ll learn:
- How to bring the business with you on your CX transformation program
- How to genuinely put the customers at the centre of your CX digital transformation
- How to bring a real CX focus to your team
- Why partnering with the right provider is crucial for getting your CX strategy right
- Why better CX is now a key competitive differentiator
