Modern technology platforms are essential in maintaining this dynamic retail environment.
Retail today is driven by an omnichannel approach, demanding seamless integration
between online browsing, in store engagement, and pop up outlets. The challenge lies
in not only implementing, but also continuously updating, these interconnected systems
in the face of changing consumer behaviours .
DXC Technology enables its retail customers to adapt within a rapidly changing business environment with practical, outcomes-focused projects. These retailers and distribution organisations are now reaping the rewards.
In this eBook, we explore the challenges of this new age of retail for Australian and New Zealand retailers and look at how they have successfully transitioned into a consumer-centric era with the support of Microsoft Business Applications.