Customer experience transformation makes a splash for Sydney Water

May 29, 2023

Sydney Water is Australia’s largest water utility, supplying water, wastewater, recycled water and stormwater services to more than five million people across Sydney, the Blue Mountains and the Illawarra.  

Traditionally an asset-centric business with a long history serving Greater Sydney, Sydney Water’s vision and strategy focus on delivering world-class water services and creating a better life for local people, its business partners and the community while ensuring outstanding customer experience (CX).

For the second release, Adobe Campaign was delivered for marketing campaign capability, Adobe Target for targeted website information, and Power BI for reporting. These capabilities relied on an Azure data lake (‘Customer Data Hub’) created by DXC, which pulls data from the website and SAP CRM.

The move to the cloud facilitated many advantages, not least of which is the solution’s scalability, with new functionality delivered at a scale and speed not previously possible for Sydney Water.

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