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Failing to get a single view of your customer? Customer Data Platforms may be the answer

October 21, 2021 Julie Wakley

To date, businesses have relied heavily upon Customer Relationship Management solutions to address thir customer data management.Is this legacy approach falling short?

This ineffective attempt at unifying customer data represents a significant failure to process data in ways that deliver meaningful and actionable insights. It is only with a deeper understanding will we be able to build deeper relationships with customers and turn personalised experiences into enhanced revenue gathering opportunities.

In this on-demand webinar Pet Circle's Customer Lifecycle and Growth Product Lead, Negar Mokhtarnia and DXC's SAP Marketing Technology Consultant Matthew Varone, share how Customer Data Platforms can provide greater possibilities with a much coveted holistic, single view of the customer;

Watch to explore:

  • The driving forces of change and they are impacting the Customer Experience?
  • Are CDPs the right fit for a new enterprise architecture?
  • Considerations for adopting CDPs?
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